How are some Boston Marketing Firms, Boston Public Relations Firms, and Boston Interactive Agencies continually thriving despite the recession? Web 2.0! These companies are not only surviving, but also growing through the use of Web 2.0 tools, such as social networking sites and blogs, to their full potential. Why Web 2.0 tools? They’re cheap, transparent, easy, fun and some of the best ways to reach audiences.
Web 2.0 expert firms use LinkenIn and Twitter as a means to draw in and connect with customers. LinkenIn is a key piece of the puzzle for these companies as well. Web 2.0 companies track competition’s hiring and get involved in the question and answer forums. They gain friends and exposure by giving good information.
Twitter is a valid suggestion for outreach for companies attempting to avoid the effects of the recession. Boston Marketing Firms are using Twitter to stay connected with clients, potential customers and employees. Some firms offer special discounts to people who respond to tweets. They give followers valuable information that invites responses and brings them back for more. Internally, employees are learning about each others interests and building stronger relationships. Companies that use Twitter are seeing positive results internally and externally.
Blogs continue to be popular resources for businesses to connect with audiences. These companies, that use Web 2.0 to fight the effects of the recession, create and maintain blogs. This allows them to develop and continue positive customer relations, as well as bring in new customers. Their blogs offer information customers want and platforms for discussion. Blogs also enhance search engine optimization resulting in more exposure for the company.
Web 2.0 tools are saving these companies from feeling the effects of the recession because the tools allow companies to stay connected, to remain involved with customers, to be aware of the competition and to build employee relations all at a low cost. Help your company survive by consulting new media specialists.
Tuesday, December 9, 2008
Monday, December 1, 2008
Social Bookmarking
Social bookmarking is a great tool that allows Boston Interactive Agencies and also Boston Public Relations Agencies to research, share, store and organize bookmarks of your favorite web pages. You can add your bookmarks from any computer not just your own. Instead of using a browser-based method of folders as is common with personal computer bookmarks, you use personalized tags for public computers.
Bookmarking sites measure how reputable a website is compared to other sites submitted to a particular system. Therefore, you can find and visit favorites that others previously submitted. It is also much easier to learn new interesting ideas with social bookmarking sites than by other traditional methods. This occurs because everything on these sites was someone’s favorite and each person has already done the work of finding their particular favorites. As a result, you just have to look at what others have marked under favorites. An example of a social bookmarking website is Tizags
Social bookmarking is important for many reasons. One such reason is that it makes it much easier for you to share your favorite web sites with family, friends, coworkers or anyone else. It is especially important if a specific group collects and shares bookmarks beneficial to that group. No matter what you use bookmarking for, it can save a lot of valuable time and effort among friends, family and coworkers.
This tool is also great for Boston Search Engine Optimization Firms because if your web site is on a particular site’s front page, this will automatically increase your traffic. As a result, social bookmarking increases the amount of links to your website, which automatically makes your site more popular, and therefore, increases your page rank. Combining social bookmarking and Search Engine Optimization can help market your company or product better through new media channels.
Bookmarking sites measure how reputable a website is compared to other sites submitted to a particular system. Therefore, you can find and visit favorites that others previously submitted. It is also much easier to learn new interesting ideas with social bookmarking sites than by other traditional methods. This occurs because everything on these sites was someone’s favorite and each person has already done the work of finding their particular favorites. As a result, you just have to look at what others have marked under favorites. An example of a social bookmarking website is Tizags
Social bookmarking is important for many reasons. One such reason is that it makes it much easier for you to share your favorite web sites with family, friends, coworkers or anyone else. It is especially important if a specific group collects and shares bookmarks beneficial to that group. No matter what you use bookmarking for, it can save a lot of valuable time and effort among friends, family and coworkers.
This tool is also great for Boston Search Engine Optimization Firms because if your web site is on a particular site’s front page, this will automatically increase your traffic. As a result, social bookmarking increases the amount of links to your website, which automatically makes your site more popular, and therefore, increases your page rank. Combining social bookmarking and Search Engine Optimization can help market your company or product better through new media channels.
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