Thursday, October 30, 2008

For All You New Media Fans..

I saw AJ of 451 Marketing give an amazing presentation about new media and web 2.0 last night. You should all definitely check it out.. there is some great information!

http://www.slideshare.net/guestd8c007/acgboston-presentation-706075/

Thursday, October 23, 2008

MA Selects 451 Marketing to Promote Statewide Economic Development

451 Marketing was recently hired by The State of Massachusetts Office of Business Development to run an integrated campaign (including: television, print, radio, and event marketing) that will position the state as the premier location for businesses to move to or within the state. Here is the original release.

Monday, October 20, 2008

Google Does More than Just Search

If one were to ask what Google is, the answer more likely than not would be: “easy, it’s a search engine”. While that answer would not be incorrect, it is however, incomplete. Google offers many other services to individuals as well as Boston Interactive Agencies, much like the one I work at.

There are many products besides search that Google offers, some of which I never knew about, others that I had simply forgotten about. One of the more interesting is called Gapminder. Gapminder is a great product for those who enjoy finding statistics from all over the world. Graphs can be made, and statistics can be gathered from just about any topic of your choice.

Another great product that Google offers is Google Mobilizer which manages websites and configures them so they are mobile phone friendly. While the average Google user may not be very interested in this application, it can be very useful to Boston Interactive Agencies, and also Boston Web Design Agencies.

Another personal favorite is Google Ride Finder, which users the real time position of taxis, limousines, and shuttle services in major cities and tracks where they are via Google Maps, making for a fast and easy way to get where you need to go.

In today’s fast paced, get anything you want in an instant world, Google is making it easier and more interesting for internet users to receive and share information in continuously new and innovative ways.

Friday, October 10, 2008

Great Blog I Found

Just wanted to pass along this great blog I found... He talks about some great new media topics.
http://gerritson.blogspot.com/

Friday, October 3, 2008

Search Engine Optimization and Marketing

I had mentioned Search Engine Optimization and also Search Engine Marketing and how Boston Interactive Agencies are using them in my last post, so I thought today I would talk a little more about the SEO and SEM.

We know that Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Search Engine Marketing essentially means the same thing; increasing the visibility of a website in search engines.

The key function of SEM and SEO is to generate the most traffic from search engines by using certain keywords. Search Engine Marketing Agencies use particular keywords that correspond with their clients company and products as a means of generating this traffic. The more a key word is used by internet surfers, the higher up the website advanced on the search engine list rankings; almost guaranteeing additional traffic to that site.

With the millions of websites on the internet, Search Engine Marketing is a proven and effective tool being used by Boston Marketing Agencies, and also Boston Public Relations Firms, to generate traffic and visibility to a website.