Search Engine Optimization and Marketing

I had mentioned Search Engine Optimization and also Search Engine Marketing and how Boston Interactive Agencies are using them in my last post, so I thought today I would talk a little more about the SEO and SEM.

We know that Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Search Engine Marketing essentially means the same thing; increasing the visibility of a website in search engines.

The key function of SEM and SEO is to generate the most traffic from search engines by using certain keywords. Search Engine Marketing Agencies use particular keywords that correspond with their clients company and products as a means of generating this traffic. The more a key word is used by internet surfers, the higher up the website advanced on the search engine list rankings; almost guaranteeing additional traffic to that site.

With the millions of websites on the internet, Search Engine Marketing is a proven and effective tool being used by Boston Marketing Agencies, and also Boston Public Relations Firms, to generate traffic and visibility to a website.