I'm sure all of you heard about the miraculous landing of the plane into the Hudson River in New York recently, but did you know that a post a passenger made about the crash on Twitter was broadcasted to millions before the news and traditional media even knew about it? Just another example of the power of Web 2.0.
Click here and read the full post by a member of 451 Marketing, a premier Boston Marketing Agency, at their 451Heat Blog.
Thursday, January 22, 2009
Tuesday, December 9, 2008
Web 2.0 and the Recession
How are some Boston Marketing Firms, Boston Public Relations Firms, and Boston Interactive Agencies continually thriving despite the recession? Web 2.0! These companies are not only surviving, but also growing through the use of Web 2.0 tools, such as social networking sites and blogs, to their full potential. Why Web 2.0 tools? They’re cheap, transparent, easy, fun and some of the best ways to reach audiences.
Web 2.0 expert firms use LinkenIn and Twitter as a means to draw in and connect with customers. LinkenIn is a key piece of the puzzle for these companies as well. Web 2.0 companies track competition’s hiring and get involved in the question and answer forums. They gain friends and exposure by giving good information.
Twitter is a valid suggestion for outreach for companies attempting to avoid the effects of the recession. Boston Marketing Firms are using Twitter to stay connected with clients, potential customers and employees. Some firms offer special discounts to people who respond to tweets. They give followers valuable information that invites responses and brings them back for more. Internally, employees are learning about each others interests and building stronger relationships. Companies that use Twitter are seeing positive results internally and externally.
Blogs continue to be popular resources for businesses to connect with audiences. These companies, that use Web 2.0 to fight the effects of the recession, create and maintain blogs. This allows them to develop and continue positive customer relations, as well as bring in new customers. Their blogs offer information customers want and platforms for discussion. Blogs also enhance search engine optimization resulting in more exposure for the company.
Web 2.0 tools are saving these companies from feeling the effects of the recession because the tools allow companies to stay connected, to remain involved with customers, to be aware of the competition and to build employee relations all at a low cost. Help your company survive by consulting new media specialists.
Web 2.0 expert firms use LinkenIn and Twitter as a means to draw in and connect with customers. LinkenIn is a key piece of the puzzle for these companies as well. Web 2.0 companies track competition’s hiring and get involved in the question and answer forums. They gain friends and exposure by giving good information.
Twitter is a valid suggestion for outreach for companies attempting to avoid the effects of the recession. Boston Marketing Firms are using Twitter to stay connected with clients, potential customers and employees. Some firms offer special discounts to people who respond to tweets. They give followers valuable information that invites responses and brings them back for more. Internally, employees are learning about each others interests and building stronger relationships. Companies that use Twitter are seeing positive results internally and externally.
Blogs continue to be popular resources for businesses to connect with audiences. These companies, that use Web 2.0 to fight the effects of the recession, create and maintain blogs. This allows them to develop and continue positive customer relations, as well as bring in new customers. Their blogs offer information customers want and platforms for discussion. Blogs also enhance search engine optimization resulting in more exposure for the company.
Web 2.0 tools are saving these companies from feeling the effects of the recession because the tools allow companies to stay connected, to remain involved with customers, to be aware of the competition and to build employee relations all at a low cost. Help your company survive by consulting new media specialists.
Monday, December 1, 2008
Social Bookmarking
Social bookmarking is a great tool that allows Boston Interactive Agencies and also Boston Public Relations Agencies to research, share, store and organize bookmarks of your favorite web pages. You can add your bookmarks from any computer not just your own. Instead of using a browser-based method of folders as is common with personal computer bookmarks, you use personalized tags for public computers.
Bookmarking sites measure how reputable a website is compared to other sites submitted to a particular system. Therefore, you can find and visit favorites that others previously submitted. It is also much easier to learn new interesting ideas with social bookmarking sites than by other traditional methods. This occurs because everything on these sites was someone’s favorite and each person has already done the work of finding their particular favorites. As a result, you just have to look at what others have marked under favorites. An example of a social bookmarking website is Tizags
Social bookmarking is important for many reasons. One such reason is that it makes it much easier for you to share your favorite web sites with family, friends, coworkers or anyone else. It is especially important if a specific group collects and shares bookmarks beneficial to that group. No matter what you use bookmarking for, it can save a lot of valuable time and effort among friends, family and coworkers.
This tool is also great for Boston Search Engine Optimization Firms because if your web site is on a particular site’s front page, this will automatically increase your traffic. As a result, social bookmarking increases the amount of links to your website, which automatically makes your site more popular, and therefore, increases your page rank. Combining social bookmarking and Search Engine Optimization can help market your company or product better through new media channels.
Bookmarking sites measure how reputable a website is compared to other sites submitted to a particular system. Therefore, you can find and visit favorites that others previously submitted. It is also much easier to learn new interesting ideas with social bookmarking sites than by other traditional methods. This occurs because everything on these sites was someone’s favorite and each person has already done the work of finding their particular favorites. As a result, you just have to look at what others have marked under favorites. An example of a social bookmarking website is Tizags
Social bookmarking is important for many reasons. One such reason is that it makes it much easier for you to share your favorite web sites with family, friends, coworkers or anyone else. It is especially important if a specific group collects and shares bookmarks beneficial to that group. No matter what you use bookmarking for, it can save a lot of valuable time and effort among friends, family and coworkers.
This tool is also great for Boston Search Engine Optimization Firms because if your web site is on a particular site’s front page, this will automatically increase your traffic. As a result, social bookmarking increases the amount of links to your website, which automatically makes your site more popular, and therefore, increases your page rank. Combining social bookmarking and Search Engine Optimization can help market your company or product better through new media channels.
Friday, November 7, 2008
451Heat blog
This week 451 Marketing made their new blog 451Heat live. There is some great information up there, check it out: www.451heat.com
Thursday, October 30, 2008
For All You New Media Fans..
I saw AJ of 451 Marketing give an amazing presentation about new media and web 2.0 last night. You should all definitely check it out.. there is some great information!
http://www.slideshare.net/guestd8c007/acgboston-presentation-706075/
http://www.slideshare.net/guestd8c007/acgboston-presentation-706075/
Thursday, October 23, 2008
MA Selects 451 Marketing to Promote Statewide Economic Development
451 Marketing was recently hired by The State of Massachusetts Office of Business Development to run an integrated campaign (including: television, print, radio, and event marketing) that will position the state as the premier location for businesses to move to or within the state. Here is the original release.
Monday, October 20, 2008
Google Does More than Just Search
If one were to ask what Google is, the answer more likely than not would be: “easy, it’s a search engine”. While that answer would not be incorrect, it is however, incomplete. Google offers many other services to individuals as well as Boston Interactive Agencies, much like the one I work at.
There are many products besides search that Google offers, some of which I never knew about, others that I had simply forgotten about. One of the more interesting is called Gapminder. Gapminder is a great product for those who enjoy finding statistics from all over the world. Graphs can be made, and statistics can be gathered from just about any topic of your choice.
Another great product that Google offers is Google Mobilizer which manages websites and configures them so they are mobile phone friendly. While the average Google user may not be very interested in this application, it can be very useful to Boston Interactive Agencies, and also Boston Web Design Agencies.
Another personal favorite is Google Ride Finder, which users the real time position of taxis, limousines, and shuttle services in major cities and tracks where they are via Google Maps, making for a fast and easy way to get where you need to go.
In today’s fast paced, get anything you want in an instant world, Google is making it easier and more interesting for internet users to receive and share information in continuously new and innovative ways.
There are many products besides search that Google offers, some of which I never knew about, others that I had simply forgotten about. One of the more interesting is called Gapminder. Gapminder is a great product for those who enjoy finding statistics from all over the world. Graphs can be made, and statistics can be gathered from just about any topic of your choice.
Another great product that Google offers is Google Mobilizer which manages websites and configures them so they are mobile phone friendly. While the average Google user may not be very interested in this application, it can be very useful to Boston Interactive Agencies, and also Boston Web Design Agencies.
Another personal favorite is Google Ride Finder, which users the real time position of taxis, limousines, and shuttle services in major cities and tracks where they are via Google Maps, making for a fast and easy way to get where you need to go.
In today’s fast paced, get anything you want in an instant world, Google is making it easier and more interesting for internet users to receive and share information in continuously new and innovative ways.
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