Web 2.0 and the Recession

How are some Boston Marketing Firms, Boston Public Relations Firms, and Boston Interactive Agencies continually thriving despite the recession? Web 2.0! These companies are not only surviving, but also growing through the use of Web 2.0 tools, such as social networking sites and blogs, to their full potential. Why Web 2.0 tools? They’re cheap, transparent, easy, fun and some of the best ways to reach audiences.

Web 2.0 expert firms use LinkenIn and Twitter as a means to draw in and connect with customers. LinkenIn is a key piece of the puzzle for these companies as well. Web 2.0 companies track competition’s hiring and get involved in the question and answer forums. They gain friends and exposure by giving good information.

Twitter is a valid suggestion for outreach for companies attempting to avoid the effects of the recession. Boston Marketing Firms are using Twitter to stay connected with clients, potential customers and employees. Some firms offer special discounts to people who respond to tweets. They give followers valuable information that invites responses and brings them back for more. Internally, employees are learning about each others interests and building stronger relationships. Companies that use Twitter are seeing positive results internally and externally.

Blogs continue to be popular resources for businesses to connect with audiences. These companies, that use Web 2.0 to fight the effects of the recession, create and maintain blogs. This allows them to develop and continue positive customer relations, as well as bring in new customers. Their blogs offer information customers want and platforms for discussion. Blogs also enhance search engine optimization resulting in more exposure for the company.

Web 2.0 tools are saving these companies from feeling the effects of the recession because the tools allow companies to stay connected, to remain involved with customers, to be aware of the competition and to build employee relations all at a low cost. Help your company survive by consulting new media specialists.