Google Rankings

It’s no secret any more that the attention span of the average human is far less than it used to be. We want our information reliable, but more importantly we want it fast. Google has to be the most widely used search engine among internet users, and when you want to find information nothing can find it faster. Chances are once you hit that search button, you’re going to click on whatever comes up first (maybe second, third of fourth, but definitely something that is ranked high). No one is going to take the time to leaf though hundreds of pages of search results, they’re going to click on whatever comes up first. Why? Because a) if it’s at the top of the search result it appears far more reliable and pertinent and b) its quicker.

This is why it is absolutely essential for businesses to realize the importance of Google rankings. The logic is simple; if your site is high on the list, traffic on your site will increase, which means that business/sales will increase as well. The practice of this is known as Search Engine Optimization (SEO) and is done by very few Boston Marketing Agencies. It is basically a new form of Public Relations that has emerged due to the rising popularity and usability of search engines. It is an extremely effective marketing tool that generates results.