The Future of PR

The Public Relations Agency I work for in Boston started to embrace the change from traditional PR to PR 2.0 quite a while ago, so I thought I would start this blog to share some of my thoughts, and what I have learned about the change a long the way.

There was a very interesting article in Time Magazine a while back that talk about the importance of Web 2.0 to the future of Public Relations Firms. With the drastic increase of internet users worldwide, the internet has become a huge factor in regards to a company's success. In Boston, there are some firms that plan to continue the use of more traditional forms of PR, however there are a few Boston PR 2.0 and Boston SEO/PR firms, that have recognized the magnitude of this shift in the industry. These Boston Interactive Marketing Firms are implementing new forms of marketing, public relations, and advertising that are proving to be more effective and beneficial to their clients. With a continuously evolving world, a more technology savvy market, and more innovative ways of connecting to that market, the future of first rate Boston Public Relations Firms is a future of incorporating Web 2.0.