Blogging

Blogs are one of the most useful tools of PR 2.0 for Boston Public Relations Firms, Boston Advertising Agencies, and Boston Digital Agencies because they allow anyone to write about any topic they desire. Companies are starting to set up blogs to share their viewpoint on the industry they are in, what is going on in that industry, and also to keep the industry updated on what it is they are currently doing. They could be used to discuss a product or service, or to talk about industry news. Since anyone can start a blog there are no middlemen involved, which allows companies to reach their targeted audiences with greater ease than traditional PR methods. Public Relations professionals today read and check blogs daily to find out what is going on in the various industries in which they have clients. Because blogs are published to the internet, their reach spans globally, and as a result, they have become a powerful Public Relations tool.

Multimedia, another Public Relations 2.0 technique, is similar to blogs in terms of its wide reach. Multimedia combines traditional PR tactics of print, visual, and audio with the internet and all its new media applications to create viral videos on websites such as YouTube.

These are just a couple examples of the tremendous opportunity that has been created by PR 2.0, and the new and exciting forms of communication that have developed as a result.